Aside from the obvious of saying that we choose FSC approved papers and biodegradable cello wrappers on our greeting cards, we aim to create products that are reusable or serve a purpose beyond their original purpose.
For example, our customers tell us that our greeting cards are the ones they keep as the re-read the sentiments often. We've even had customers send us photographs of Fox Under The Moon greeting cards that they've framed!
Within the office, we re-use as many cardboard boxes as possible when sending orders out to stores. Jamie is of the belief that single use mailing packaging is the next 'big' thing that corporations need to address, and he drives the re-use of boxes. We even have little stickers that explain that the box is reused to reduce our impact on the environment.