David Nichols-Rice

What I love about greeting cards is that they're mini pieces of art. The time, effort and skill that goes into each design makes the finished, printed product so worth it. Couple that with the joy it brings to people's faces - whether you find the perfect card for someone or you're the recipient of a lovely card - it's a great feeling!

I take inspiration from all sorts of things - cakes I see in bakery shop windows, a Taylor Swift music video inspired one design a few years ago! I design and art direct based on my favourite things, that's always my starting point. My entire collection is a reflection of my personality.

I really love seeing the designs come to life at every stage. Sketches, colour roughs, final artwork and then choosing different printing techniques, whether it's hot foils or playful die-cuts, the whole process is so fun and rewarding!